Sparco

World Leader in Motorsport seating, makes the ESports experiences feel more immersive

Overview

Sparco designs and engineers some of the most technologically advanced sport and racing seats in the world. They are the OEM (Original Equipment Manufacturer) seat supplier for prestigious brands like Lamborghini, Ferrari, Bugatti, Aston Martin, Bentley, Audi, McClaren Cars, Mercedes Benz AMG, Alfa Romeo, Lotus Cars, Koenigsegg, Maserati, Ford and many others.

Objective

Though widely known in motorsports and the automotive industry, ESports / Gaming is a new market. Sparco needed to show that their gaming seat line was uniquely qualified to bring the most immersive, authentic racing feel to the Esports experience.

Challenge

Sparco wanted to present their entire race-inspired gaming range without producing a multi-page catalog – something portable and easy to carry for E3 show attendees.

Outcome

We designed a tri-fold brochure that showcased all the products in an organized way, with a clear visual hierarchy. E3 show attendees were able to experience game play first-hand with Sparco seats at the show, then go home with the entire range in their pocket.

Project Deliverable

Tri-Fold Product Brochure

Scope of Work

Strategy
Copy / Message Editing
Photo Retouch
Design / Layout / Production
Printing