World Leader in Motorsport seating, makes the ESports experiences feel more immersive
Sparco designs and engineers some of the most technologically advanced sport and racing seats in the world. They are the OEM (Original Equipment Manufacturer) seat supplier for prestigious brands like Lamborghini, Ferrari, Bugatti, Aston Martin, Bentley, Audi, McClaren Cars, Mercedes Benz AMG, Alfa Romeo, Lotus Cars, Koenigsegg, Maserati, Ford and many others.
Though widely known in motorsports and the automotive industry, ESports / Gaming is a new market. Sparco needed to show that their gaming seat line was uniquely qualified to bring the most immersive, authentic racing feel to the Esports experience.
Sparco wanted to present their entire race-inspired gaming range without producing a multi-page catalog – something portable and easy to carry for E3 show attendees.
We designed a tri-fold brochure that showcased all the products in an organized way, with a clear visual hierarchy. E3 show attendees were able to experience game play first-hand with Sparco seats at the show, then go home with the entire range in their pocket.
Tri-Fold Product Brochure
Scope of Work
Copy / Message Editing
Design / Layout / Production